GTM Plan Sheets

Distribution

Phase	Activity	Details	Content Ideas	Timeline
Pre-Launch	Market Research & Positioning	Conduct in-depth market research to refine messaging and positioning. Identify key differentiators and target segments.	- Whitepaper: “Why SMEs Need an Integrated Sales & Marketing Platform” - Blog Post: “How ReachInBox Simplifies Your Workflow”	Month 1, Week 1-2
	Beta Testing & Feedback Collection	Invite a select group of users to test the platform, gather feedback, and refine features before the full launch.	- User Testimonials: “How ReachInBox Transformed My Business”

Case Studies: Success stories from beta testers | Month 1, Week 3-4 | | | Build Anticipation | Create buzz through teaser campaigns, highlighting unique features and upcoming launch date. | - Teaser Video: “Coming Soon: The Ultimate All-in-One Platform”
Countdown Social Posts: Daily updates with feature hints | Month 2, Week 1-2 | | | Influencer and Partner Collaboration | Engage industry influencers and partners to endorse and create content around ReachInBox. | - Influencer Blog Posts: “Why I’m Excited About ReachInBox”
Co-hosted Webinars: With industry leaders discussing trends | Month 2, Week 2-3 | | | Internal Training for Sales & Support | Train the sales and support teams on the platform’s key features, benefits, and positioning. | - Training Materials: Slide decks, feature overview videos
FAQ Documentation: Common questions and answers for quick reference | Month 2, Week 3-4 | | | Pre-Launch Email Campaign | Targeted email campaigns to existing contacts and waitlist subscribers, building anticipation for the launch. | - Email Series: “Why You Should Be Excited About ReachInBox” - Sneak Peek: Early access to select features for pre-launch subscribers | Month 2, Week 4 |

| Launch | Official Product Launch | Announce the full availability of ReachInBox, highlighting its differentiators and user benefits. | - Press Release: Official launch announcement

Launch Video: Overview of ReachInBox, its features, and benefits | Month 3, Week 1 | | --- | --- | --- | --- | --- | | | Live Product Demos & Webinars | Host live demos and webinars to showcase the platform in action, focusing on key use cases and benefits. | - Webinar Series: “Revolutionize Your Workflow with ReachInBox”
Live Q&A Sessions: Engage directly with potential users | Month 3, Week 1-2 | | | Social Media Blitz | Amplify the launch across all social media channels, using engaging content and encouraging user participation. | - Social Campaign: “#WhyIChoseReachInBox”
User-Generated Content: Encourage users to share their ReachInBox experience with a specific hashtag | Month 3, Week 1-3 | | | Content Marketing Push | Publish a series of blog posts, case studies, and video tutorials focused on the platform’s unique features and benefits. | - Blog Series: “The ReachInBox Advantage: Feature Deep Dives”
Video Tutorials: “How to Get Started with ReachInBox” | Month 3, Week 1-4 | | | Customer Engagement Campaigns | Engage with early adopters through personalized outreach, offering support and collecting feedback for improvements. | - Onboarding Emails: “Welcome to ReachInBox! Here’s How to Get Started”
Feedback Surveys: Gather insights from early users | Month 3, Week 1-4 | | Post-Launch | Ongoing User Education | Continue educating users through webinars, tutorials, and in-app guidance, focusing on advanced features and best practices. | - Monthly Webinars: “Mastering ReachInBox: Tips and Tricks”
Advanced Tutorials: “Unlocking the Full Potential of ReachInBox” | Month 4, Week 1-4 | | | Community Building | Build a community around ReachInBox users, fostering engagement and knowledge sharing. | - User Forums: “Ask the Experts” sessions - Social Media Groups: Exclusive LinkedIn and Facebook groups for ReachInBox users | Month 4, Ongoing | | | Continuous Feedback Loop | Regularly collect and analyze user feedback to guide product improvements and feature updates. | - In-App Surveys: “How Are We Doing?”
User Advisory Panels: Regular meetings with key users to discuss improvements | Month 4, Ongoing | | | Customer Success Stories & Testimonials | Highlight success stories from early users, showcasing the impact of ReachInBox on their business. | - Video Case Studies: “How ReachInBox Helped Us Grow”
Written Testimonials: Featured on the website and in newsletters | Month 4, Week 2-4 | | | Expansion Campaigns | Target new market segments with tailored messaging and campaigns, based on initial launch success. | - Industry-Specific Campaigns: “How ReachInBox Supports various industries” - Partner Webinars: Co-hosted with industry-specific partners | Month 5, Ongoing |