Channel	Strategy	Content Type	Target Audience	Timeline
Email Marketing	Pre-launch Campaign: Build anticipation among existing contacts and subscribers.	- Teaser emails - Early access invites - Feature highlights	Existing contacts, newsletter subscribers	Month 2, Week 1-4
	Launch Campaign: Announce launch, highlight differentiators.	- Launch announcement

• Welcome series for new users
• Onboarding guides | Current users, potential customers | Month 3, Week 1-2 | | | Post-Launch Campaign: Engage and educate users, gather feedback. | - Tutorial emails
• Case studies
• Feedback surveys | Early adopters, potential customers | Month 3, Week 3-4 | | Social Media | Pre-launch Teasers: Create buzz with sneak peeks and countdowns. | - Teaser posts
• Behind-the-scenes content
• User anticipation polls | General audience, industry professionals | Month 2, Week 2-4 | | | Launch Announcements: Amplify the launch across all platforms. | - Launch day posts - Live demo invitations
• Hashtag campaign (#WhyIChoseReachInBox) | General audience, SMEs | Month 3, Week 1 | | | User-Generated Content: Encourage users to share their experiences. | - Testimonials
• Success stories
• Hashtag-driven posts | Current users, industry influencers | Month 3, Week 1-3 | | | Ongoing Engagement: Keep the audience engaged with regular updates and content. | - Weekly tips
• Feature updates
• User polls and Q&As | Existing and potential customers | Month 4, Ongoing | | Content Marketing | Blog Posts: Publish in-depth articles to drive organic traffic and educate potential users. | - Product deep dives
• Industry insights
• Success stories and case studies | SMEs, industry professionals | Month 3, Week 1-4 | | | Guest Posts & Influencers: Leverage influencers and industry leaders to amplify content. | - Guest blog posts
• Co-authored articles
• Influencer reviews | Industry professionals, potential customers | Month 3, Week 2-4 | | | SEO Optimization: Optimize all content for search engines to attract organic traffic. | - SEO-optimized blog posts
• Keyword-focused articles
• Link-building efforts | General audience, SMEs | Month 2, Ongoing | | Paid Advertising | Social Media Ads: Targeted ads to reach specific demographics and industries. | - Sponsored posts
• Video ads
• Carousel ads showcasing features | SMEs, industry-specific audiences | Month 3, Week 1-4 | | | Google Ads: Use search and display ads to capture leads and drive traffic to landing pages. | - PPC campaigns - Display ads on relevant websites
• Retargeting ads for site visitors | Potential customers searching for solutions | Month 3, Week 1-4 | | Webinars & Live Demos | Live Launch Webinar: Showcase ReachInBox and its features with a live demo. | - Live demonstration
• Q&A session
• Special offers for attendees | Potential customers, early adopters | Month 3, Week 1 | | | Ongoing Webinars: Regular webinars to educate and engage the audience. | - Monthly webinars
• Industry-specific sessions
• Deep dives into advanced features | Existing and potential customers | Month 4, Ongoing | | Partnerships & Affiliates | Industry Partnerships: Collaborate with industry organizations for co-marketing opportunities. | - Co-branded content
• Joint webinars
• Special offers for partner members | Industry-specific audiences, SMEs | Month 3, Week 2-4 | | | Affiliate Program: Launch an affiliate program to incentivize referrals and word-of-mouth. | - Affiliate signup pages
• Promotional materials for affiliates
• Regular updates and incentives | Industry influencers, partner networks | Month 4, Ongoing | | In-App Notifications | Feature Highlights: Use in-app messages to introduce new features and guide users. | - Pop-up tutorials
• In-app walkthroughs
• Personalized user tips | Current users | Month 3, Ongoing | | | Onboarding Guides: Help new users get started with in-app onboarding tips. | - Step-by-step onboarding guides
• Progress tracking
• Gamification elements to encourage completion | New users | Month 3, Ongoing | | Customer Support & Success | Dedicated Onboarding Support: Offer personalized onboarding sessions for new users. | - One-on-one onboarding calls
• Live chat support during onboarding
• Video tutorials | New users, early adopters | Month 3, Week 1-4 | | | Ongoing Success Management: Regular check-ins and proactive support to ensure user success. | - Success manager assigned to key accounts
• Regular check-ins
• Proactive feature suggestions | Current users, key accounts | Month 4, Ongoing |