Category	Details
Strengths	- Wide Range of Events: Covers diverse interests (local, regional, international).
	- User-Friendly Interface: Simplifies event discovery.
	- Personalized Recommendations: AI-driven suggestions enhance user engagement.
	- Community Building: Connects people with similar interests.
	- Monetization Options: Multiple revenue streams (ticketing, ads, premium subscriptions).
Weaknesses	- High Competition: Faces strong rivals (Eventbrite, Meetup).
	- Dependence on Event Organizers: Quality and frequency of events not fully controllable.
	- Discovery Challenges: Competes for visibility in crowded event platforms market.
	- Limited Offline Presence: Weaker branding in physical event spaces.
Opportunities	- Expansion into Niche Markets: Focus on specific event categories.
	- Integration with Social Media: Boost visibility and engagement.
	- Partnerships with Businesses: Exclusive listings and promotions.
	- Emerging Markets: Potential in less digitalized regions.
	- Innovative Features: AR/VR previews, virtual attendance, real-time updates.
Threats	- Economic Downturns: Reduced event attendance due to lower discretionary spending.
	- Data Privacy Concerns: Regulations (GDPR, CCPA) could limit data collection.
	- Technological Disruptions: Advances could make certain features obsolete.
	- Platform Dependency: Reliance on app stores for distribution.
	- Shifting User Preferences: Competitors with unique offerings could attract users.