Content Marketing Strategy

Goal: Create engaging content that highlights the benefits of the ALLEvents app and drives organic traffic to download the app.

Month 1: Foundation Building

1. Week 1-2: Content Planning
   • Identify Target Audience Segments:
     • Event-goers (concerts, workshops, etc.)
     • Event organizers
     • Casual browsers seeking local activities
   • Define content pillars:
     • App benefits (e.g., exclusive access, offline ticketing).
     • Event discovery trends.
     • User success stories.
2. Week 3-4: Content Creation
   • Blog Topics:
     • "5 Reasons to Use the ALLEvents App for Your Next Event"
     • "How to Get Personalized Event Recommendations with ALLEvents App"
     • "Top Events Happening Near You (Updated Monthly)"
   • Visual Content:
     • Infographics comparing website vs. app benefits.
     • Short app demo videos showcasing the user interface.
   • SEO Optimization:
     • Research keywords like "best event app," "event recommendations," and "local event finder."
     • Use these keywords in content, meta descriptions, and titles.

Month 2: Distribution and Engagement

1. Week 1-2: Launch Content
   • Publish at least 2 blogs and promote them on:
     • Website homepage and event pages.
     • Social media platforms (Instagram Stories, Facebook posts).
     • Google Discover (optimize for AMP).
2. Week 3-4: App-Specific Landing Page
   • Create a dedicated landing page for app downloads.
     • Include testimonials, screenshots, and app-exclusive features.
   • Use this landing page link in all promotions and smart banners.

Month 3: Refinement and Expansion

1. Content Updates:
   • Refresh content with real user stories (e.g., "How the ALLEvents App Helped [User] Find a Perfect Workshop").
2. Repurpose Content:
   • Turn blogs into short social media posts, carousels, and Instagram-style videos.
   • Use snippets in email campaigns and website banners.

Email Marketing Strategy

Goal: Use email to convert leads into app users by showcasing the app's benefits and offering incentives.

Month 1: Segmentation and Planning

1. Week 1-2: Build Segmented Lists
   • Website users: Visitors who signed up but didn’t download the app.
   • Existing users: Website event bookers.
   • Newsletter subscribers: General audience.